An aging drug law reform group is staging a pretty modern publicity stunt right now: The National Organization for the Reform of Marijuana Laws is trying to get a pro-marijuana advertisement on international television during the upcoming Super Bowl. The Super Bowl ad will be paid for by Quickbooks-maker Intuit, which is holding a popularity contest for small businesses. The team with the most online votes wins the marketing opportunity of a lifetime.
After the contest was announced, the forty-year-old NORML used its huge online network to begin stuffing ballots, quickly shooting to the lead in Intuit's contest last week.
Will we ever see a pro-pot ad shown during the Super Bowl? The odds just got slightly better.