You know it's bad when VICE magazine is wringing their hands.
"Not only have OG NorCal growers and strain connoisseurs long foretold (however sketchily) the coming age of a Starbucks of Pot, wherein deep-pocketed suits and squares swoop in, wiping out a rich history of mom 'n pop bud shops in the name of shilling mediocre product masked as the Real Deal. (Think Marlboro Greens.) Shively's plan, if he can pull it off (see: unlikely), stands to do far more harm than good to America's No. 1 cash crop."