A new report released this morning shows that Outside Lands generates more than $67 million for the local economy (about $60 million of that going to SF alone). The report, authored by San Francisco State University, also shows that the music festival created 756 jobs. The annual music and arts festival is put on by Berkeley-based Another Planet Entertainment and Superfly Presents.
Other key highlights of report:
• Attendees: Seventy-two percent of respondents who attended the 2011 festival lived outside of the City of San Francisco. Of these non-residents, 83 percent stated that Outside Lands was the most important reason for their visit to San Francisco
• Jobs: The festival created 683 full-time equivalent jobs in San Francisco. The greater Bay Area also increased employment, with 73 jobs created
• Spending habits: The average concertgoer spent more than $400 over the weekend-long festival. Transportation, food/beverages and lodging were the three largest expenditures
Download the full report here: OSL_Economic_Impact_Report__exec_summary_.pdf