Tuesday, April 26, 2011

tUnE-yArDs Is Blowing Up

by Ellen Cushing
Tue, Apr 26, 2011 at 7:39 PM

OH HAYYYY. Oakland-based Afro-pop outfit tUnE-yArDs, aka Merrill Garbus, continues to be positively showered in buzz these days: in the three weeks since our story on her, Garbus has also been the subject of breathless profiles in SF Weekly and the Village Voice; been featured on NPR; and been named an Editors' Pick by Rolling Stone, which apparently still exists. Last week, arbiter of all things indie-music-related Pitchfork awarded the band's second album, w h o k i l l, a prestigious 8.8 rating, along with a Best New Music designation. And yesterday, in what's surely irrevocable evidence of hipster street cred, Garbus got called out as nothing less than "the next female indie sex icon" by music blogger/cult hero/quotation-marks-enthusiast Carles on his insanely popular blog, Hipster Runoff:

I keep hearing about this buzzband 'TUNE YARDS'
except it is spelled "tUnE YarDs" or some weird way
getting tons of buzz
ppls saying 'she's a genius'
'she writes complex, beautiful pop songs'
Getting 'close to 9.0 range from Pitchfork'

So, public service announcement: START LISTENING TO THIS BAND NOW, EAST BAY. First of all, it's fantastic — inventive and explosive and weird and ineffably seductive. And second of all, this is your chance to claim local ownership before everyone else in the universe inevitably jumps all over this. Here, we'll even do half the work for you by posting a video:

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