Friday, June 18, 2010

Outside Lands Promoters Nervous About Economy

By Kathleen Richards
Fri, Jun 18, 2010 at 9:35 AM

The promoters of the Outside Lands festival, which takes place Aug. 14 & 15 in Golden Gate Park, cut the music festival back from three days to two and lowered ticket prices because of the state of the economy, reports the San Francisco Chronicle. While the music fest, now in its third year, started off with a bang in its inaugural year thanks to big headliners Radiohead and Beck, attendance shrank considerably last year — a difference of about 45,000 people (or about $4 million in ticket revenue at $90 per single-day ticket). This year's single-day tickets have been reduced to $75, but sales have been slow. "We're scared to death, quite honestly," Sherry Wasserman, president of Berkeley-based promoter Another Planet Entertainment, was quoted in today's article. Apparently, Another Planet does have a permit to host a third night on Friday, Aug. 13, but has so far been unable to score a big-name act. This year's headliners include Kings of Leon and Further featuring Phil Lesh & Bob Weir.

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