Thursday, March 29, 2007

Yet Another Way to Listen to Sarah & No Name While Sitting on Your Ass

By Nate Seltenrich
Thu, Mar 29, 2007 at 5:05 PM

The only way to listen to Sarah & No Name's morning show on Alice 97.3 FM is by the seat of your pants. Especially popular among commuters, for five years the show has livened up the otherwise drab mornings of Bay Area masses trapped in gnarly traffic on their way to work. Once they get to the office -- if it's not already 9 o'clock -- listeners have the option of tuning in via Internet radio from their desks and thus livening up the first part of a sure-to-be-hard day's work. But starting April 16, the Bay Area's most sedentary denizens have yet another place to catch their favorite morning radio hosts: late-night TV. A truncated version of the show will run on KBCW (make that the CW Bay Area!) at 11:30 p.m. five nights a week, in HD, no less, as if it matters. The truly obsessed and immobile may attempt to catch both morning and evening broadcasts, but this looks more like a grab for a brand new audience. Something tells us that unless Sarah and No Name start bringing midgets and strippers on air a la Howard Stern, this will hardly make for compelling television. Although depending on who you ask, the same could be said for Chicago Public Radio's decidedly classier This American Life, which recently expanded to Showtime. Perhaps the true test is which adaptation sticks around longer.

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