Wednesday, February 28, 2007

It's the End of the World As We Know It

By Kara Platoni
Wed, Feb 28, 2007 at 3:28 PM

If you happen to be tuned into the final broadcast of Bay Area radio station 95.7 Max FM it's, um, sort of apocalyptic. Apparently they've wired a Speak N' Spell into the console, and it's counting down the seconds until 7:50 am Thursday morning, when Max FM goes off the air and is replaced by a new station that will be, according to the station's final message on its Web site, "fun, energetic, Bay Area focused and unlike any other station in the area." That's a little mysterious, considering that Bonneville International, the radio network that owns Max FM, also owns the decidedly non-energetic classical music station KDFC (tag line: "an oasis of calm") as well as that purveyor of dentist-office music, KOIT. Even weirder, between the digital announcements of how much time is left, the countdown voice says something random like, "Are those Bugle Boy jeans you're wearing?" or "Never go against a Sicilian when death is on the line." Aw Max FM, we hardly knew ye, but now we'll sort of miss you, given the way you've turned your own reformatting into a creepy, DJ-less, robotic death march. Anyway, T minus 17 hours, 11 minutes, 46 seconds, and counting.

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